AUSTIN, Texas – Deep Eddy Vodka, an American-made and family-owned spirits brand, is proud to salute the United States Armed Forces this summer with the Authentic American Program. As the fastest-growing Vodka in the United States, the Austin-based distillery will pay homage to the USA with a limited-edition bottle and charitable donation to Folds of Honor.
The ‘Authentic American’ bottles of Deep Eddy Original Vodka will be available exclusively during the month of May for Memorial Day, through the Fourth of July. This limited run of 20,000 cases will feature a glossy package design complete with an American flag design on foil stamped neckers, and front and back labels with varnished, raised and foiled text. In addition, each shipper carton is printed with a portion of the American flag, which when arranged properly create one large, patriotic American flag display.
Supported across social media channels and through patriotic point of sale items and displays, the Authentic American Program captures the essence of Deep Eddy Vodka and the American spirit. The brand is inspired by the oldest swimming hole in Austin, sources ingredients from family-owned, American farmers for its ingredients, and strives to maintain a 99% efficient and waste free production process. Deep Eddy Vodka recognizes and appreciates the sacrifice of the American military, as well as their commitment to caring for their families. Through the ‘Authentic American’ Program, Deep Eddy Vodka will donate a portion of proceeds to Folds of Honor, a 501c3 non-profit organization working to provide scholarships for the relatives of fallen military soldiers.
“Deep Eddy Vodka is proud to launch a program that is not only true to our American roots, but gives back to those who have made the ultimate sacrifice to protect our freedoms,” said Terry Fagan, Deep Eddy Vodka Brand Manager. “As an American-made, family-owned company, our hope is that through this partnership we will be able to touch the lives of the families of these great men and women.”
The ‘Authentic American’ Deep Eddy Vodka is available for a suggested retail price of $17.99 for the 750ml and is bottled at 40% alcohol by volume (80 proof). The launch of the new custom label, on the 750ml and 1.75L is supported by custom labels, American flag shippers and foil stamped neckers that feature the Folds of Honor organization.
About Deep Eddy Vodka: Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, is The Spirits Business 2017 Brand Champion for Vodka. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin Tx., Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients. The company’s line of products include: Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka and Deep Eddy Orange Vodka. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at www.deepeddyvodka.com or ww
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CONTACT:
Lauren Cherry
Heaven Hill Brands
(502)413-0217
lcherry@heavenhill.com
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