Burnett’s Launches Limited-Edition 2019 Summer Package Series

— June 10, 2019
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BARDSTOWN, KY – Start your summer on a fun note with Burnett’s limited-edition summer package series, available nationally in June. Enjoy the same superior smoothness you have come to love from the brand with exciting new designs.

The unique themed bottles encourage consumers to start with Burnett’s…end with drinks up, fireworks, a song, a splash, and good vibes. The individual bottle designs include red, white, and blue graphics of sunglasses, flip flops, Burnett’s party cups, fireworks, and cassette tapes and capture the essence of the experiences Burnett’s Vodka is known to deliver.

As one of the top-selling vodkas in the nation, Burnett’s Vodka is a celebration staple. The brand’s tagline “Start with Burnett’s…end with memories that last a lifetime” is taken a step further with the limited-edition packaging featuring five ways these memories are made with Burnett’s. A limited number of bottles will also include a sticker located on the necker allowing consumers to personalize their bottle. The campaign features a social media component encouraging consumers to tag Burnett’s in photos of their summer fun on Facebook and Instagram using #startwithburnetts.

“Burnett’s Vodka is excited to introduce an innovative, seasonal design encouraging consumers to share their summer memories with Burnett’s,” said Reid Hafer, Senior Brand Manager. “We wanted to develop a campaign that elevated the consumer experience, involving them in an exciting new way through social media, where they are already sharing their memories every day.”

The 2019 Burnett’s Summer Package Series bottles are available for a suggested retail price of $15.99 for the 1.75L and are bottled at 40% alcohol by volume (80 proof). The launch of the new summer 2019 package designs, on the 1.75L only, is supported by a custom Burnett’s Vodka lifeguard chair display, neckers with customizable stickers, case card kits, shelf talkers, Ibotta Mobile Rebate App, and social media promotion. For more information and drink recipes, visit the Burnett’s website (www.burnettsvodka.com).

Burnett’s Vodka is one of the largest, top-selling vodkas in the nation. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. In 2018 it was named a “Great Value” brand by the Ultimate Spirits Challenge and won a Double Gold medal from the SIP Awards, and in 2015 the brand was named to Beverage Information Group’s inaugural “Growth Brands Hall of Fame.” The entire line includes the Classic Vodka, 34 All-Natural Flavored Vodkas, Gin, Rums, and 100 proof varieties.


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Lauren Cherry

Heaven Hill Brands



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