Austin-based spirit brand launches first new flavor in three years, expands portfolio of products made with real, premium ingredients
Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, today launched Deep Eddy Lime. Made with real lime juice and handcrafted in small batches at the Texas-based distillery, this fresh flavor bursts onto the scene amidst a leading citrus portfolio.
Built on the foundation of the ten-time distilled Original Vodka, the bright, tart flavor showcases the real lime juice. The simple, straight forward flavor is ripe for celebrating any occasion, either on its own, topped with seltzer or as an exceptional cocktail base. Citrus tells the success story of Deep Eddy, with Ruby Red building the grapefruit category and Lemon growing its respective category, both leading the competition. Deep Eddy Lime now joins the portfolio as a natural fit amongst the expanding flavors.
“From the first sip, Deep Eddy Lime delivers on the crafted, fresh flavor true to the brand’s reputation,” said Reid Hafer, Group Product Director. “Deep Eddy continues to invigorate the vodka category and spirits industry with our innovative approach to simple, real flavors and passion for the Deep Eddy experience.”
From launching with Deep Eddy Sweet Tea just over a decade ago, to now a 1.5 million case brand, Deep Eddy has built an award-winning portfolio with an authentic brand experience. Core to Deep Eddy Vodka is an All-American, Austin-proud vibe, maintained to this day with the Austin-based brand headquarters, state-of-the-art distillery in Buda, and Deep Eddy Tasting Room in Dripping Springs. In addition to Lime, Deep Eddy Vodka’s portfolio is complete with Original Vodka, Orange, Peach, Lemon, Ruby Red, Cranberry and Sweet Tea.
Deep Eddy Lime will be supported in trade and consumer media, social media, out of home displays, and retail point-of-sale. Deep Eddy Lime will be available nationwide beginning March 2021. The suggested retail price is $19.99/750ml bottle.
Dive in and appreciate the authentic flavor of Deep Eddy Lime with these recommended recipes:
The Skinny Spicy Margarita
Add your tajin rim to your glass of choice. Add jalapeño slices to the bottom of the glass and muddle. Add Deep Eddy Lime Vodka and lime juice. Fill glass with ice and top with soda water. Garnish with a lime wedge.
Avocado Smash
Muddle jalapeños, avocado, salt, and water together in a shaker. Add Deep Eddy Lime Vodka and lime juice. Strain into a coupe glass rimmed with salt. Garnish with a cilantro leaf.
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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com
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