Blackheart Spiced Rum Partners with Jenny McCarthy for New 2022 Spring Campaign

— January 27, 2022

Award-winning rum debuts social and digital ad spots resolving to “Make Time for Friends”

BARDSTOWN, Ky. – Blackheart Spiced Rum is on a mission to bring back regular hangout habits and prioritizing time with friends this year, enlisting Jenny McCarthy as Friendship Coach extraordinaire in an outrageous parody campaign to help people “Make Time for Friends.” The actress, comedian, host, and best-selling author will train people who are struggling to pick cheers over chores and show them how to break out of the adulting routine, reconnect and recharge with Blackheart Rum.

The national media program will debut new social and digital ads featuring Coach Jenny running a series of drills on how to get back in a friendship routine together with Blackheart Rum. Using her honesty, humor and humility, Coach Jenny gets real with her trainees in the ten and thirty second spots featuring tips ranging from the perfect garnish to prioritizing happy hour over laundry.

“Blackheart Spiced Rum has a fun, empowering characteristic that comes to life through Coach Jenny’s friendship training techniques,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “Our consumer has spent the last several years navigating big responsibilities and life changes and now we want them to know its ok to take time for themselves, be social and get up to something good. With Coach Jenny’s help, Blackheart can help them toast to what matters most in life, the people you love and the things you love doing.”

Additionally, Blackheart will launch a sweepstakes to coincide with the new campaign, with details releasing later this year. Weekly prizes will also be given away on social media throughout the campaign. Fans can follow Blackheart on Facebook, Instagram and Twitter for the latest updates.

Since Heaven Hill announced the launch of Blackheart Premium Spiced Rum in 2010, the brand has enjoyed tremendous growth and notoriety. In 2019, 2020 and 2021, Blackheart won the Consumer’s Choice award and earned a gold medal at the SIP Awards. Additionally, the brand is a five-time Beverage Information Group “Rising Star” award winner. Blackheart Premium Spiced Rum is crafted from only the finest imported rum, blended expertly with a hint of spice, lush caramel and other delicious natural flavors. At 93 proof, the brand is rich in flavor, voluptuous in taste and appeal, and edgy to the core. Blackheart Premium Spiced Rum (SRP $14.99) is available in 50ml, 375ml, 750ml, 1L, 1.75L sizes. All are bottled at 46.5% alc/vol (93 proof).

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”


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