Heaven Hill Brands Announces Launch of Carolans Peanut Butter

— January 24, 2023

Peanut Butter brings a new, nutty twist on the classic Carolans Irish Cream enjoyed since 1978

Carolans Irish Cream, the second largest Irish Cream Liqueur, today launched its latest line extension Carolans Peanut Butter just in time for National Peanut Butter Day. The nutty, creamy flavor is mixed with original Carolans Irish Cream for a rich and delicious combination that is sure to satisfy any consumer’s peanut butter cravings.

Made with premium ingredients such as farm fresh Irish cream, premium Irish whiskey and naturally harvested honey, Carolans Peanut Butter brings a new flavor experience to an already award-winning brand. At 34 proof, with a rich, peanut butter taste and notes of honey sweetness, Carolans Peanut Butter is a superior sipper on its own, over ice, mixed in coffee or in a cocktail. Carolans Peanut Butter also builds on the success of Carolans Cold Brew and Carolans Salted Caramel as the third line extension to the family.

“We are excited to launch Peanut Butter as our latest Carolans Irish Cream extension. Peanut butter has proven to be consumer-favorite flavor and we know that it will pair perfectly with the rich, smooth taste of Carolans Irish Cream,” says MaryCrae Brotzge, Heaven Hill Brands Senior Brand Manager. “Coming off the boom of Irish Cream Whiskies over the past two years, now is the perfect time to deliver a new flavor profile under this successful brand.”

Carolans Peanut Butter will be supported in trade media and retail point-of-sale with a tagline encouraging consumers to “Enjoy Every Sip”. Carolans Peanut Butter will be available initially in the United States only beginning February 2023. The suggested retail price is $14.99 per 750ml bottle.

Check out these recommended recipes from Carolans Peanut Butter:


1½ oz. Carolans Peanut Butter

1½ oz. Hazelnut Liqueur

Rim a shot glass with chocolate syrup and crushed peanut butter cups. Combine ingredients in a shaker with ice and shake. Strain into rimmed shot glass.


 2 oz. Carolans Peanut Butter

 2 Scoops Vanilla Ice Cream

2 oz. Milk

1 ½ oz. Vodka

Blend all ingredients until smooth. Garnish with whipped cream and a peanut butter cup or drizzle.

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